The Biggest Pricing Mistake Homeowners Make When Selling

Pricing a home is part science, part psychology — and getting it wrong can cost thousands. The biggest mistake sellers make?

Pricing Their Home Based on What They Want, Not What the Market Will Pay

It’s understandable — homeowners are emotionally connected to their homes. But buyers aren’t. Buyers look at:

• Comparable sales

• Current inventory

• Condition differences

• Neighborhood competition

• Days on market

A price that feels fair to the seller may feel unrealistic to buyers.

Overpricing Hurts More Than People Realize

When a home is overpriced:

• Buyers skip the listing

• Showings stay low

• The home sits longer

• Eventually, price drops occur

• Buyers then assume the seller is desperate

A home priced right from day one gets more momentum, more eyes, more showings — and often stronger offers.

Underpricing Isn’t the Answer Either

A strategic price draws interest.
A price that’s too low sends the wrong message: “What’s wrong with it?”

Balance matters.

The Winning Strategy: Price for the Market You’re In, Not the Market You Remember

A home is an asset.
Value is determined by buyer demand, not past appraisals, renovations from years ago, or emotional attachment.

Sellers who approach pricing with objectivity almost always come out ahead.

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